How do you reposition yourself to appeal to a new audience?
- Collaborative Partnerships
- Public Relations
de Gournay was a well known brand in the design trade, but they wanted to reach a new customer base – a younger, more fashion forward clientele. With the founders’ two daughters positioned to take over and a need to solidify their messaging as an aspirational luxury brand, de Gournay needed a firm that would position the company to appeal to its next generation of clients.
We gave the brand a female face in the US and went hard after the luxury fashion market for collaborations. We leaned into partnerships that would showcase the company’s breadth of design and product offering and always focused on the artisanal, hand painted story of the company. Over 4 years, we worked with Vogue to design parts of The Met Gala, secured a fashion collaboration with American womenswear designer Adam Lippes and landed the wallpaper in Bergorf Goodman’s store and in their legendary New York City windows. We also worked with the company to create a new product in partnership with fashion retainer Moda Operandi, who launched an exclusive line of hand painted silk robes using de Gournay’s designs after working with them to wallpaper their NYC flagship store.