Sasha Bikoff

How do you take a young interior designer and make her one of the most relevant names in design?

  • Collaborative Partnerships
  • Public Relations

The Brief

Sasha Bikoff was a talented young interior designer who had recently set up her own firm and product line. Though she was not a name the media knew yet, she had big dreams – she wanted to become a household brand with a TV show, licensed product collections and a design practice known for a  signature mix of bold interiors with a playful edge.

You get their name everywhere.

We worked with Sasha to craft a narrative with her at the center – while her work spoke for itself, we didn’t stop there. If she traveled, we got her a story about where she stayed and where she shopped. We pitched parties she threw, tablescapes she designed and supported her through 4 showhouses, a restaurant and a boutique fitness concept. When she finished a design project, we blitzed it to the press by coming up with as many angles as possible. No media was left untouched – we went after New York centric titles as well as names in fashion, design, lifestyle, trade and everything in between.

  • 4 year partnership
  • 4 showhouses
  • 400 placements


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