How do you take a young interior designer and make her one of the most relevant names in design?
- Collaborative Partnerships
- Public Relations
Sasha Bikoff was a talented young interior designer who had recently set up her own firm and product line. Though she was not a name the media knew yet, she had big dreams – she wanted to become a household brand with a TV show, licensed product collections and a design practice known for a signature mix of bold interiors with a playful edge.
We worked with Sasha to craft a narrative with her at the center – while her work spoke for itself, we didn’t stop there. If she traveled, we got her a story about where she stayed and where she shopped. We pitched parties she threw, tablescapes she designed and supported her through 4 showhouses, a restaurant and a boutique fitness concept. When she finished a design project, we blitzed it to the press by coming up with as many angles as possible. No media was left untouched – we went after New York centric titles as well as names in fashion, design, lifestyle, trade and everything in between.