Taking Corey Damen Jenkins from Design Insider to Cultural Tastemaker
Corey Damen Jenkins & Associates sought Nylon's expertise at a pivotal moment. Already a leading voice in the design industry, the brand was dependent on print media to carry its story. With major milestones on the horizon, a new book, furniture collection, and wallpaper line, the brand needed to own its narrative and extend Corey's influence beyond design. Nylon repositioned him not only as an industry insider, but as a cultural tastemaker influencing trends, tastes, and conversations.
Nylon developed a focused PR strategy to take Corey beyond the design press and into the broader consumer conversation. Targeted outreach and story angles anchored around CDJ's defining philosophy, "Design is Democratic," deliberately expanded his presence across digital, broadcast, and consumer media. We supported the launch of a YouTube series and produced Design Reimagined, a landmark event that introduced Corey to an entirely new audience.
Within a single year, Nylon delivered:
- 90 media placements secured
- 515M+ Audience Reach
- 1 in 4 placements a full feature in prominent publications including the New York Times, Wall Street Journal, & Maison Global
- 290+ designers, editors, and industry leaders attended the Design Reimagined launch event
This momentum expanded Corey's reach beyond design and firmly established him at the centre of the broader cultural conversation.