Tai Ping Carpets
Elevating a Heritage Brand into a Global Luxury Social Presence
- Social Media
- Social Media Execution
- Social Media Strategy
The Brief
Tai Ping Carpets sought Nylon’s expertise to translate their rich heritage in luxury carpets into a strong, consistent digital presence. With an audience of designers, architects, and luxury clients spread across multiple continents, the brand required a social strategy that could operate at global scale while remaining locally relevant. Nylon worked to bridge that gap, repositioning Tai Ping as both a heritage icon and a contemporary luxury leader.
From Craft Heritage to Global Social Authority
Nylon executed a global social strategy tailored to Tai Ping’s world-renowned luxury carpet brand, spanning social media strategy and execution, paid social, and event-based content capture. We combined intentional storytelling with campaign launches, created tailored content tied to major worldwide design events, and leveraged boosted posts and targeted ads to expand reach across the U.S., Europe, and Asia. By partnering with top designers and capturing content at key global moments, our strategy was to embed Tai Ping into design conversations, evolving the brand from a heritage carpet maker into a lifestyle-driven, social-forward luxury name.
Armed with this strategy, Nylon drove record-breaking growth across all social media metrics through seven worldwide campaigns in a single year.
This unprecedented growth not only expanded Tai Ping’s global footprint but successfully repositioned the brand as both a heritage and contemporary design leader. The results demonstrate the power of a well-crafted social media strategy in elevating a luxury brand across multiple markets and design communities worldwide.
- 900% increase in follower growth
- 17,955,704 total impressions
- 6,500,000 views on a single campaign post - Tai Ping's most successful to date
- 10 collaborations with leading interior designers and luxury brands
