Society Social
How do you run a modern day PR campaign?
- Collaborative Partnerships
- Public Relations
The Brief
Society Social, a furniture brand offering customized pieces for the modern day traditionalist was in need of a new approach to PR. With a flagship store opening in Charlotte and their first ever designer collaboration in development, CEO and founder Roxy Te Owens wanted to capitalize on the opportunity with media coverage for modern times. While the brand had secured product placements on their own through the years, they were missing consistent national coverage and feature stories about the brand and their unique offering.
You play to a brand’s strengths and create content for specific mediums.
We capitalized on what was the most unique about the brand – a cult aesthetic (the “Grand Millennial” look as coined by House Beautiful), a young, savvy female founder with a story to tell, and a capability to create content. Their store opening gained national recognition in the press and is now a regular feature on shopping round ups for unique home decor and gifts. Roxy told her story in a variety of mediums – podcasts, regional Charlotte media and in Forbes. We brought their approachable but upscale aesthetic to media Instagram handles across the board with Roxy showing people everything from how to style a bookshelf to creating the perfect tablescape. The brand is now hard at work on a number of collaborative partnerships and a high profile hotel.
