Little Greene
How do you launch a beloved British brand in the US?
- Influencer Marketing
- Public Relations
The Brief
Little Greene, an established and beloved paint & wallpaper brand based in the UK, was looking to expand into the US. and wanted to ensure the launch was a smashing success. As a family run business with a unique history, Nylon was tasked with sharing their story with the US media as well as getting their product in the hands of as many American designers and industry tastemakers as possible.
You start with what’s familiar and expand from there.
In anticipation of Little Greene’s US launch, Nylon needed to create connection moments between the brand and media & designers to build up their relevance ahead of their official US launch. We relied on our strong relationships with US media and the designer community to introduce, educate and share the Little Greene story, which helped catapult Little Greene into the US market in under a year. These efforts yielded measurable results, including nearly 100 press placements in less than 10 months; well-attended events in NYC, Greenwich, CT and Paris; a popup store opening in SoHo; a sponsorship with Kips Bay Palm Beach; and an influencer program with US tastemakers. But most importantly, we continue to receive rave reviews from media, designers and influencers about Little Greene’s quality, color selection and brand story, which is translating to more coverage and customers across the country.
- Coming up on a 1 year partnership
- 95+ media placements
- 4 successful launch events
- 1 in 5 Little Greene placements was a full feature
- Press hits achieved a collective reach of 6.5 billion
- 13 influencers and 11 designers contracted in less than six months, reaching an audience of over 2.5 million
