Strategy Lite Bootcamp

Get A Strategy You Can Execute

Strategy Lite is a 3 month social media bootcamp for a one time fee where the Nylon team trains designers and brands how to effectively use social media to market their work. The team builds a customized strategy for the client to execute; which includes annual goals for the account, an analysis of their performance to date,  content ideas, posting recommendations, a competitor audit, and tools for helping with content creation. The team has 3 calls with the client to answer questions and provide structure, and the client is given the strategy presentation to execute on their own. Three on the after the strategy is presented, Nylon has a follow up call to analyze the clients implementation of their recommendations and to offer additional guidance and answer further questions. 

Grow Social Account and Increase Engagement

Client Jennifer Hunter approached Nylon with clear goals: to expand her account following and boost engagement. With this in mind, Nylon created a strategic social media plan tailored to Jennifer's unique brand and audience.

After just three months, Jennifer's following experienced significant growth – increasing by 1,200 followers. This represented a 13.6% growth rate, a substantial boost in such a short period. Her engagement rate saw a marked improvement, rising to 7.8%. This increase in engagement represented a 20% jump compared to the previous quarter, indicating not just a larger audience but a more active and involved one as well.
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Empowering Imparfait Design Studio's Instagram Growth

Imparfait Design Studio sought Nylon's expertise to expand their digital presence and increase engagement across key markets. Nylon developed a comprehensive Instagram strategy tailored to Imparfait's distinctive residential interior design brand, which the studio could implement independently.

The strategy focused on four key areas:
- Consistent posting schedule
- Engaging content creation
- Targeted advertising
- Effective community management

Armed with this plan, Imparfait executed the strategy over six months, yielding impressive results:
- 1400% increase in engagements
- 4558.3% growth in impressions
- 3,512 new followers
- 64,545 additional video views

This remarkable growth not only expanded Imparfait's digital footprint but also fostered a more active and engaged audience. The success demonstrates the power of a well-crafted, self-implemented social media strategy in elevating a design studio's brand across multiple markets.
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