Influencer Marketing

When Little Greene, a renowned paint and wallpaper brand, sought to promote their new 'Sweet Treats' collection, they turned to us to build an influencer marketing campaign. The challenge: create a targeted social media campaign that would showcase the collection and drive engagement through the right partners.

Our Strategy:
- Quality over quantity approach
- Collaboration with select high-profile interior design influencers
- Creation of compelling, shareable content

Campaign Results:
- 4 carefully chosen influencers
- 50 pieces of high-quality content generated
- 280,649 accounts reached
- Significant increase in Little Greene's website traffic
- Boost in Instagram followers

Key Takeaways:
- Targeted influencer partnerships yield impressive results
- Premium influencers provide excellent return on investment
- Quality content drives brand recognition and market position
- Focused strategies can efficiently promote specific product lines

This case study demonstrates our expertise in crafting effective interior design influencer marketing campaigns. By prioritizing strategic collaborations and high-quality content, we successfully boosted Little Greene's brand visibility, engaged their target audience, and delivered measurable results.

Legendary New York brand ABC Carpet & Home partnered with Nylon to boost brand awareness and engagement among Millennials and Gen X through a strategic influencer marketing campaign. Nylon's creative approach positioned ABC as more than a home decor retailer—it became an inspirational space where customers could "bring magic home."

Our Strategy:

- Product-focused storytelling, collaborating with top home influencers and designers
- Curated partnerships to create authentic, high-quality content that resonates with target audiences and showcases ABC's unique offerings
- For influencers: Elevate the brand, expand content library, and position ABC as a must-visit NYC shopping destination
- Additional focus on NYC-based influencers to showcase the in-store experience
- For designers: Demonstrate ABC as an ideal source for projects and build lasting relationships

The campaign showcased how ABC's products could transform living spaces and reflect personal style. This strategy yielded impressive results:

- 14 carefully chosen influencers
- 33 pieces of high-quality content generated
- Net audience growth: 85.8%
- Impression increase: 23.9%
- Total link clicks: 612

These outcomes validated ABC Carpet & Home's brand strength and highlighted the power of strategic influencer collaborations. Nylon successfully revitalized ABC's connection with their target demographic, driving brand awareness, follower growth, and tangible engagement. The campaign not only expanded ABC's digital presence but also reinforced its position as a premier destination for home decor enthusiasts and design professionals alike.