Corey Damen Jenkins
From Design Insider to Cultural Tastemaker
- Events
- Public Relations
The Brief
Corey Damen Jenkins & Associates sought Nylon’s expertise at a pivotal moment. Already a leading and respected voice in the design industry, the brand was largely dependent on traditional print media to carry its story. With major milestones on the horizon, a new book, furniture collection, and wallpaper line, the brand needed to own its narrative and extend Corey’s influence beyond the design world. Nylon worked to close that gap, repositioning Corey not only as a design industry insider, but as a cultural tastemaker influencing trends, tastes, and conversations.
Nylon developed a focused, brand-building PR strategy designed to take Corey beyond the design press and into the broader consumer conversation. We executed a comprehensive approach to positioning, pitching, and securing media coverage with targeted outreach and story angles anchored around CDJ’s defining philosophy, “Design is Democratic” deliberately expanding his presence across digital, broadcast, and consumer media. To accelerate that shift, we supported the launch of a YouTube series and produced Design Reimagined, a landmark event that brought together the design and media community to introduce Corey to an entirely new audience.
- 90 media placements secured within one year
- 515M+ Audience Reach
- 1 in 4 placements a full feature in prominent publications including the New York Times, Wall Street Journal, and Maison Global
- 290+ designers, editors, and industry leaders attended the Design Reimagined launch event
