Social Media

An annual social media strategy with KPIs tailored to meet your business goals. We support internal teams on shot lists, content ideas, and best practices and review successes quarterly.

Includes social media strategy, all day-to-day content creation and posting, reporting and creation of video content such as Instagram Reels. We provide monthly reports and quarterly strategic comparisons to ensure we’re tracking to our goals.

Tai Ping Carpets sought Nylon's expertise to translate their luxury carpet heritage into a strong, consistent digital presence. With designers, architects, and luxury clients across multiple continents, the brand required a social strategy that could operate at global scale while remaining locally relevant repositioning Tai Ping as both a heritage icon and contemporary luxury leader.

Nylon executed a global strategy spanning social media, paid social, and event-based content capture. We combined intentional storytelling with campaign launches, content tied to major design events, and targeted ads to expand reach across the U.S., Europe, and Asia. By partnering with top designers and capturing content at key global moments, our strategy embedded Tai Ping into design conversations, evolving the brand from a heritage carpet maker into a lifestyle-driven, social-forward luxury name.

Armed with this strategy, Nylon drove record-breaking growth across all social media metrics through seven worldwide campaigns in a single year:

- 900% increase in follower growth
- 17,955,704 total impressions
- 6,500,000 views on a single campaign post, Tai Ping's most successful to date
- 10 collaborations with leading interior designers and luxury brands

This unprecedented growth expanded Tai Ping's global footprint and successfully repositioned the brand as both a heritage and contemporary design leader. The results demonstrate the power of a well-crafted social media strategy in elevating a luxury brand across multiple markets and design communities worldwide.

We identify which influencers to utilize to amplify and build awareness around a certain message, product launch, or to build general brand awareness. We handle the strategy, all outreach, communication and negotiation, manage a budget for both fees and product, and provide a comprehensive report at the end. Influencer marketing is something we have experience in for both direct to consumer eCommerce home decor companies and trade only brands.

We focus primarily on boosted campaigns and provide comprehensive monthly reports in addition to a strategy.