Events

Pooky sought Nylon's expertise to launch their new cordless collection with maximum impact in the competitive lighting market. The brand needed to generate buzz around their new portable lamps, increase awareness among key voices in the design community, and strengthen relationships with strategic partners, all in a single, memorable moment. Nylon developed an event strategy designed to do exactly that.

Nylon crafted a unique two-part launch experience, beginning at abc carpet & home's Manhattan flagship store and culminating in a picnic at Madison Square Park. This approach allowed guests to interact directly with Pooky's cordless lamps in both indoor and outdoor settings, showcasing their versatility and portability in the most natural way possible. By leveraging New York City as a backdrop and pairing the event with targeted social media amplification, the launch introduced the collection to a key audience in a way that felt both editorial and accessible.

The results from the event speak for themselves:
- 55 media, influencers, and designers in attendance
- 1,000,000+ social media impressions generated
- This response not only met but exceeded Pooky's goals, strengthening their position in the lighting design market and setting a new standard for engaging product launches in the industry.

To launch “Sweet Treats,” the brand's collection of paint based on the color palette of desserts, British Paint brand Little Greene enlisted Nylon to identify and scout prospective spaces for them to take over for 3 days. Nylon sourced caterers to handle two days of events for media and interior designers, and ran ads on Instagram to drive local traffic into the space.

British fabric and wallpaper brand Clarke & Clarke hired Nylon to launch their first ever designer collaboration in the US market with designer personality Breegan Jane. Nylon handled all press and ad buying for the brand in addition to a launch event they hosted with 30 editors and interior designers at a contemporary, airy space in downtown New York. The agency handled catering,

In an effort to bring awareness back to the newly relaunched brand, and to drive holiday shopping traffic into the store, Nylon concepted a Holiday Bazaar pop up shop that showcased artisanal and fun brands (all with customer segments likely outside of abc’s current reach) in a 6 week pop up. In addition to handling the concept, vendor selection, all outreach and contract negotiation, Nylon also posted a dinner for both editors and influencers in the flagship store. The result was a event attended by 40 people that was captured widely on social media to help drive awareness of the pop-up.

The New York Design Center wanted to have an event to celebrate their interior designer Ambassador program at “What’s New, What’s Next”, their iconic market event that draws thousands of people to the building every September. Nylon came up with the idea of building a nightclub inside of the John Pomp Showroom; complete with a celebrity DJ and security. They handled everything from sourcing all vendors to check in and photography, and the event was featured on BFA for event coverage.